Skyline Exhibits, a company known for its dynamic trade show displays, recently published a white paper outlining the value exhibitors and attendees alike can get out of attending a trade show. The 24-page white paper, titled 'The Value of Trade Shows,' was produced in partnership with Expo Magazine.
The results were uncovered from extensive surveys of over 500 trade show exhibitors and attendees. The study found that exhibitors and attendees both find significant value in trade shows and that they expect to find value in trade show exhibits for years to come. The research found that:
• Exhibitors plan to increase their budget by nearly 10% to attend more events in 2011.
• Over 60% of exhibitors rate conventions as extremely or very valuable.
• Over 90% of exhibitors think that trade shows will remain critical to their company's marketing plans in the next five years.
• Around 90% of attendees find trade shows an essential part of product sourcing, comparing products and meeting suppliers.
• Over 70% of attendees think trade shows are extremely or very valuable.
• Attendees plan to increase their travel budgets by over 4% for 2011.
• Nearly 60% of attendees make a major purchase within three months of an event.
"Our new white paper is an excellent resource for anyone wanting to learn more about trade shows and how to make the most out of their trade show exhibits. The exhibitors we surveyed told us how they were increasing their trade show participation, why trade shows are important to their business and how they are exhibiting better at trade shows than ever before. The attendees we surveyed told us how they use trade shows to find products, but most importantly, they told us exactly how exhibitors could capture their attention. It's important information that can mean the difference between a triumphant or unsuccessful show," said Michael Thimmesch of Skyline Exhibits (http://www.skyline.com).
Skyline Exhibits is known for designing trade show stands that help companies stand out among others at a convention. The company has a number of different trade show booth designs and a network of over 1500 employees who can provide worldwide service and support. Skyline Exhibits realizes that a trade show exhibit can be a major purchase for any business and offers rental exhibits at a number of its Skyline Regional Service Centers.
Anyone interested in learning more about white paper's findings can request the document at http://www.skyline.com/request/the-value-of-trade-shows.
The results were uncovered from extensive surveys of over 500 trade show exhibitors and attendees. The study found that exhibitors and attendees both find significant value in trade shows and that they expect to find value in trade show exhibits for years to come. The research found that:
• Exhibitors plan to increase their budget by nearly 10% to attend more events in 2011.
• Over 60% of exhibitors rate conventions as extremely or very valuable.
• Over 90% of exhibitors think that trade shows will remain critical to their company's marketing plans in the next five years.
• Around 90% of attendees find trade shows an essential part of product sourcing, comparing products and meeting suppliers.
• Over 70% of attendees think trade shows are extremely or very valuable.
• Attendees plan to increase their travel budgets by over 4% for 2011.
• Nearly 60% of attendees make a major purchase within three months of an event.
"Our new white paper is an excellent resource for anyone wanting to learn more about trade shows and how to make the most out of their trade show exhibits. The exhibitors we surveyed told us how they were increasing their trade show participation, why trade shows are important to their business and how they are exhibiting better at trade shows than ever before. The attendees we surveyed told us how they use trade shows to find products, but most importantly, they told us exactly how exhibitors could capture their attention. It's important information that can mean the difference between a triumphant or unsuccessful show," said Michael Thimmesch of Skyline Exhibits (http://www.skyline.com).
Skyline Exhibits is known for designing trade show stands that help companies stand out among others at a convention. The company has a number of different trade show booth designs and a network of over 1500 employees who can provide worldwide service and support. Skyline Exhibits realizes that a trade show exhibit can be a major purchase for any business and offers rental exhibits at a number of its Skyline Regional Service Centers.
Anyone interested in learning more about white paper's findings can request the document at http://www.skyline.com/request/the-value-of-trade-shows.
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