Don't Think Companies Need Trade Show Stands? Skyline Publishes White Paper On Trade Show Value

Skyline Exhibits, a company known for its dynamic trade show displays, recently published a white paper outlining the value exhibitors and attendees alike can get out of attending a trade show. The 24-page white paper, titled 'The Value of Trade Shows,' was produced in partnership with Expo Magazine.

The results were uncovered from extensive surveys of over 500 trade show exhibitors and attendees. The study found that exhibitors and attendees both find significant value in trade shows and that they expect to find value in trade show exhibits for years to come. The research found that:
•   Exhibitors plan to increase their budget by nearly 10% to attend more events in 2011.
•   Over 60% of exhibitors rate conventions as extremely or very valuable.
•   Over 90% of exhibitors think that trade shows will remain critical to their company's marketing plans in the next five years.
•   Around 90% of attendees find trade shows an essential part of product sourcing, comparing products and meeting suppliers.
•   Over 70% of attendees think trade shows are extremely or very valuable.
•   Attendees plan to increase their travel budgets by over 4% for 2011.
•   Nearly 60% of attendees make a major purchase within three months of an event. 

"Our new white paper is an excellent resource for anyone wanting to learn more about trade shows and how to make the most out of their trade show exhibits. The exhibitors we surveyed told us how they were increasing their trade show participation, why trade shows are important to their business and how they are exhibiting better at trade shows than ever before. The attendees we surveyed told us how they use trade shows to find products, but most importantly, they told us exactly how exhibitors could capture their attention. It's important information that can mean the difference between a triumphant or unsuccessful show," said Michael Thimmesch of Skyline Exhibits (http://www.skyline.com).

Skyline Exhibits is known for designing trade show stands that help companies stand out among others at a convention. The company has a number of different trade show booth designs and a network of over 1500 employees who can provide worldwide service and support. Skyline Exhibits realizes that a trade show exhibit can be a major purchase for any business and offers rental exhibits at a number of its Skyline Regional Service Centers.

Anyone interested in learning more about white paper's findings can request the document at http://www.skyline.com/request/the-value-of-trade-shows.

Portable Pop Up Displays Prices Dropped

In good news for trade show exhibitors, some of the most popular U.S. manufactured portable pop up display kits have dropped from an average price of $4000 to around $1200-$2200 with fabric panels and from $6000 to under $2400 with mural panels. The result is that there are more portable pop ups being sold right now than ever before.

-> Check the prices of portable popup displays made in the U.S. - http://www.popandexhibits.com/page/page/1005742.htm

Portable pop up displays were designed before the first Reagan administration and for much of the 1980's and 90's this simple design served as a primary source of income for some of the largest exhibit manufacturers in the industry.

When the popup display was first introduced, it was the very first alternative for buyers to expensive custom exhibits. It opened the door of trade show exhibiting up to many start up businesses to attend trade shows because of their affordability. As the years passed, many other portable exhibiting systems were introduced to compete with pop up exhibits or to augment a display line.

In an industry that takes pride on being on the so called 'cutting edge' both in terms of marketing know-how and innovation, many waited for a next generation portable display to replace the pop up. While there have been some innovative new trade show display systems brought to market over the past two years, demand for the portable pop up displays remains very strong.

What happened to cause the dramatic fall in price? In a word - cheap imports. Downward price pressure from Asia has forced U.S. Manufacturers to reduce wholesale prices. Manufacturing margins that had been unusually high are now more in line with the actual cost of materials and labor. In addition, assembly line production methods for the industry have improved.

After three decades, why the continued popularity of this portable display? When you stop and think about it, some design stands up well to the test of time. The displays are affordable, easy to set-up, and relatively inexpensive to transport.

-> Check out portable popup displays made in the U.S. - http://www.popandexhibits.com/page/page/1005742.htm

P.O.P. Exhibits Inc. clients:

U.S. Homeland Security
U. S. Navy
U.S. Army
U.S. Interior Department
Smithsonian Institute
Canadian Government

Amazon.com
Alaska Air
AOL
British Airways
Motorola
Pepsi

Police Departments
State Governments
City Governments

Companies in:

Australia
Brazil
Britain
Canada
Europe
Guam
Japan
India
Spain