Book Summary Describes Management Principles of Steve Jobs

EBSCO Publishing has just released a summary of The Innovation Secrets of Steve Jobs. In his book, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to “think different” in any profession or workplace.

The seven principles forming the philosophical core of the innovations of Steve Jobs include:

1.   Do What You Love. For effective innovation to occur, individuals need to pursue what they are most passionate about.
2.   Put a Dent in the Universe. True innovation should seek to improve the world.
3.   Kick Start Your Brain. To be innovative, individuals need to try new experiences to open their mind to unforeseen possibilities.
4.   Sell Dreams, Not Products. Advertising should show how the product can make life better, rather than overloading viewers with excessive flashy visuals and text.
5.   Say No to 1,000 Things. Simplicity is attractive to individuals of all ages, genders and nationalities. Remove anything detracting from a product or service’s purpose.
6.   Create Insanely Great Experiences. Retail stores and service locations should center around the needs and desires of the customer.
7.   Master the Message. Individuals should explain their product or service in three concise points to ensure that their audience will remember what was stated.

In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.

For busy professionals, Business Book Summaries from EBSCO provide an easy, quick way to stay on top of the best business books in the market. With many titles available in audio format, it becomes even easier to obtain the helpful information available in these top business titles.

For more information and to get free samples of Business Book Summaries, please visit http://www.bizsum.com

Author and Business Coach Bill Banner Hits Amazon Best-Seller List With Book, “Counter-Attack”

World-Class business coach, Bill Banner, recently joined a select group of America’s leading entrepreneurs and businesspeople to collaborate and co-write the business and marketing book titled, “Counter-Attack: Business Strategies for Explosive Growth in the New Economy.” The book also featured noted business development expert, best-selling author and speaker, Brian Tracy. Celebrity Press™, founded by JW Dicks, Esq. and Nick Nanton, Esq, is a business book publisher that publishes books from thought leaders around the world.

Bill Banner is an author, world-class business coach and leader with an extraordinary range of business expertise to achieve unprecedented performance.  With 30 years of business experience, Bill mentors his clients with focus on business growth strategies, increasing profitability, igniting employee performance and satisfaction, and creating customer loyalty.

The book, “Counter-Attack: Business Strategies for Explosive Growth in the New Economy” was released on Thursday, January 27, 2011.  The book features business lessons that business owners can use to fight against declining revenues and learn the secrets of success in the new economy.  On the day of release, Counter Attack reached best-seller status in two Amazon.com categories: Marketing and Direct Marketing. Bill Banner authored a chapter in the book titled, “Creating Success Through Accountability.”

From CelebrityPress:
With the economic upheaval we have all experienced in the new economy, it's hard not to feel that the way we do business is under attack. Traditions and the status quo have all been replaced with "New Normals," making it more and more difficult to find a clear-cut path to success. In this refreshingly authentic book, thirty-five business leaders from around the world with very diverse backgrounds have teamed up to share what's working now-so you can stop wondering and start profiting.

To order a copy of the book, go to http://www.amazon.com/Counter-Attack-Business-Strategies-Explosive-Economy/dp/0982908342/ref=sr_1_1?ie=UTF8&s=books&qid=1296240376&sr=8-1

After such a successful release, Bill Banner will be inducted into The National Academy of Best-Selling Authors™, an organization that honors authors from many of the leading independent best seller lists.

To learn more about Bill Banner, visit http://www.billbanner.ca/

To learn more about CelebrityPress™, please visit http://www.CelebrityPressPublishing.com


About Bill Banner:
      
Bill Banner is an author, world-class business coach and leader with an extraordinary range of business expertise to achieve unprecedented performance.  Having built his coaching practice upon 30 years of business experience, he is often called upon to apply his results based approach to operational excellence, team performance, marketing and business development.

Bill has written articles for BusinessLink Newspaper on enhancing business performance and coaches business owners and professionals on how to “get everything they truly want out of business ownership”.  Having grown and run successful multi-million dollar business units himself, Bill mentors his clients with focus on business growth strategies, increasing profitability, igniting employee performance and satisfaction, and creating customer loyalty.

Formally trained first as a mechanical engineer, Bill has always enjoyed building things.  What he is passionate about is building successful businesses and careers.  In addition to one on one Business Coaching, Bill also specializes in Group Coaching, Workshops, and In-House Training and Development.

Bill is a graduate of the University of Toronto, Faculty of Applied Science and Engineering , McMaster University’s DeGroote School of Business and is a licensed Professional Engineer.

Bill’s business coaching practice is located in Hamilton, Ontario, Canada.

To learn more about Bill Banner, visit http://www.billbanner.ca/.  Bill can be reached at bbanner@focalpointcoaching.com or at 905-627-9285.


About Celebrity Press™:

Celebrity Press™, founded by JW Dicks, Esq. and Nick Nanton, Esq, is a business book publisher that publishes books from thought leaders around the world. Celebrity Press™ specializes in helping it’s authors grow their businesses through book publishing. Celebrity Press™ has published books alongside Brian Tracy, Ron Legrand, Mari Smith, Kelly O’Neil, Alexis Martin Neely and many other of the biggest experts across diverse fields.

If you’d like to learn more about Celebrity Press™ or to see if we’re a good fit for your book project, please visit http://www.celebritypresspublishing.com/contact-us


About The National Academy of Best-Selling Authors™:

The National Academy of Best Selling Authors™ was founded by two attorneys, JW Dicks, Esq. and Nick Nation, Esq. who are also best selling authors and represent authors and experts nationwide.  Both of the attorneys are members of multiple organizations, associations and academies that recognize and honor the best in the business, and they thought a similar organization should be created for Best Selling authors who don’t always get recognition for their accomplishment. Authors themselves, they recognized that only a very limited number of books made the major New York Times Best Seller list and just like the awards shows put on by the entertainment-based organizations, they wanted to have more categories for authors to be accepted and recognized for their accomplishment. The National Academy of Best Selling Authors™ now honors authors from many of the leading independent best-seller lists.

To find out more about The National Academy of Best-Selling Authors™ visit http://www.academyofauthors.org/

Georgia CEOs Compete to Bring Books to Children

The CEOs and Presidents of Georgia's top universities and corporations are doing battle this month, and the "friendly fire" will benefit children across the state. This competition does not happen on a football field or a basketball court; it happens on the Internet in support of a program that brings joy as well as literacy skills to young children.

In March of this year, The Ferst Foundation for Childhood Literacy will celebrate its 10th anniversary of introducing children to the wonderful world of books and helping prepare them for school. The presidents of The University of Georgia, Georgia State University and Georgia Institute of Technology and favorite enterprises have stepped forward and challenged their students, colleagues, alumni, clients, employees and friends to take on the challenge of being declared the Favorite Reader as well as raising funds to help the Ferst Foundation expand its reach into more communities in Georgia.

The Ferst Foundation for Childhood Literacy (FFCL) began with 1,000 children in Morgan County, Georgia, through the efforts of Robin Ferst, who modeled her program on the Imagination Library initiative begun by musician and philanthropist Dolly Parton in Tennessee. The program sends age-appropriate books directly to the home of each registered child from birth until the age of five.

The FFCL strives to improve early learning opportunities for every Georgia child. Robin Ferst, an Atlanta businesswoman and philanthropist, began the organization with the philosophy that any child who cannot read is at-risk and the best way to ensure success in school is to encourage reading at home from an early age. Through her efforts and the support of a growing number of individuals and community partners (Community Action Teams or CATs), the Foundation over the last 10 years has sent more than 1.7 million books to over 90,000 Georgia pre-school children in 70 counties.

"Reading is vital to success in school and in life," Foundation President Robin Ferst says. And these CEOs/Presidents agree -"Literacy is the key to success and begins in the home. Parents should read to their children every day beginning when a baby is just a few months old," these advocates assert, and the Ferst Foundation works to ensure that there are quality, age-appropriate books in every child's home.

To celebrate the program's success and promote awareness, the Ferst Foundation, with its corporate partners, have launched the First Annual For the Love of Reading Battle for Childhood Literacy. FFCL has recruited top executives from across Georgia to participate in this friendly competition highlighting one of the easiest ways to improve a child's school preparedness -- reading to him or her daily.

The CEOs were recently videotaped reading a favorite children's book to a group of youngsters. The videos will be posted on the Ferst Foundation web site (www.ferstfoundation.org) and visitors to the site are asked to vote for their favorite video and in support of their favorite CEO. Individuals watch the videos and then vote once per day for free and as many times as they want with a $3.00 contribution to the Foundation which will go to support more books sent to the homes of Georgia children.

Participating CEOs (Presidents) include:

University Presidents:

Dr. Michael F. Adams - President, The University of Georgia

Dr. Michael P. Becker - President, Georgia State University

Dr. G. P. "Bud" Peterson - President, Georgia Institute of Technology
Chief Executive Officers:


Mr. John F. Brock - Chairman and CEO, Coca-Cola Enterprises

Mr. J. Randall Carroll - Vice Chairman, Bank of North Georgia, CEO, Bank of Coweta
Mr. David Murphy - President and CEO, BetterWorldBooks


Ms. Alicia Phillip - with the Community Foundation for Greater Atlanta

Mr. Elton Potts - Group President and COO, Recall Corporation
Mr. Gary Price - Managing Partner, PriceWaterhouseCoopers


To "vote" in the CEO competition, make a donation to the FFCL or for more information about the work of the Ferst Foundation, visit the web site at www.ferstfoundation.org.

To interview FFCL President, Robin Ferst, contact her at 404-355-9935 or robin@ferstfoundation.org

Ferst Foundation for Childhood Literacy focuses on assisting local communities to provide Dolly Parton's Imagination Library books and family literacy support materials at no charge to children from birth to 5 years of age throughout Georgia. Ferst Foundation's program provides a unique opportunity for us all to invest in the education of young Georgians. A small investment of only $36/child per year can have a huge economic impact on the future workforce of the State. Ferst Foundation for Childhood Literacy

Source: http://www.prlog.org/10522279-georgia-georgia-ceos-compete-to-bring-books-to-children.html