EBSCO Publishing has just released a summary of The Innovation Secrets of Steve Jobs. In his book, business journalist Carmine Gallo describes the seven principles that form the philosophical core of master innovator, Steve Jobs. Although there is only one Steve Jobs, studying and following these principles can inspire creativity and the ability to “think different” in any profession or workplace.
The seven principles forming the philosophical core of the innovations of Steve Jobs include:
1. Do What You Love. For effective innovation to occur, individuals need to pursue what they are most passionate about.
2. Put a Dent in the Universe. True innovation should seek to improve the world.
3. Kick Start Your Brain. To be innovative, individuals need to try new experiences to open their mind to unforeseen possibilities.
4. Sell Dreams, Not Products. Advertising should show how the product can make life better, rather than overloading viewers with excessive flashy visuals and text.
5. Say No to 1,000 Things. Simplicity is attractive to individuals of all ages, genders and nationalities. Remove anything detracting from a product or service’s purpose.
6. Create Insanely Great Experiences. Retail stores and service locations should center around the needs and desires of the customer.
7. Master the Message. Individuals should explain their product or service in three concise points to ensure that their audience will remember what was stated.
In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.
For busy professionals, Business Book Summaries from EBSCO provide an easy, quick way to stay on top of the best business books in the market. With many titles available in audio format, it becomes even easier to obtain the helpful information available in these top business titles.
For more information and to get free samples of Business Book Summaries, please visit http://www.bizsum.com
The seven principles forming the philosophical core of the innovations of Steve Jobs include:
1. Do What You Love. For effective innovation to occur, individuals need to pursue what they are most passionate about.
2. Put a Dent in the Universe. True innovation should seek to improve the world.
3. Kick Start Your Brain. To be innovative, individuals need to try new experiences to open their mind to unforeseen possibilities.
4. Sell Dreams, Not Products. Advertising should show how the product can make life better, rather than overloading viewers with excessive flashy visuals and text.
5. Say No to 1,000 Things. Simplicity is attractive to individuals of all ages, genders and nationalities. Remove anything detracting from a product or service’s purpose.
6. Create Insanely Great Experiences. Retail stores and service locations should center around the needs and desires of the customer.
7. Master the Message. Individuals should explain their product or service in three concise points to ensure that their audience will remember what was stated.
In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.
For busy professionals, Business Book Summaries from EBSCO provide an easy, quick way to stay on top of the best business books in the market. With many titles available in audio format, it becomes even easier to obtain the helpful information available in these top business titles.
For more information and to get free samples of Business Book Summaries, please visit http://www.bizsum.com
No comments:
Post a Comment