Referral Networking - The Best Bet For Small Businesses

Chaitanya Sagar, the CEO of p2w2 has been attending various conferences, seminars and events in New York, California and Florida for the past 2 months. He has been networking with entrepreneurs from varied fields. He shares some of his insights on how small business owners can improve conversions and drive sales.

Focus on Sales than on Branding
Mr. Sagar’s meetings with small business owners have been quite successful so far. In Mr. Sagar’s own words “people are willing to network”.
“As far as small businesses are concerned, networking is much more important than social media,” Mr. Sagar notes. “Social media needs a lot of time but can payoff in the long run. Social media is more about ‘Marketing and brand building’, whereas networking and referrals can lead to immediate ’sales’. “

SEO is Critical
Mr. Sagar made a presentation about Search Engine Optimization and Link Building at one of the social media events at Social Media Week event in New York and it was well received.  Mr. Sagar felt that Marketing and Sales are just about the biggest challenges that small businesses face and that it is “very critical” for small businesses to have ongoing Search Engine Optimization for their websites. “Internet Marketing is definitely the right way to proceed for small businesses. The right strategy for achieving top search engine rankings is to get backlinks, especially relevant ones”, Mr. Sagar added.

For SEO and Link building services check out http://www.p2w2.com/link-building.php

Convert Contacts into Leads
Mr. Sagar also shared a few insights about getting the best out of such networking events. “Merely attending these events is not enough,” Mr. Sagar said. “It is very important to follow up one-on-one with the contacts you make during such events. Be clear of what your business goals are, and have solutions ready for your prospective clients. Most importantly, try to help others as much as possible - this will come back to you in one way or the other.”

About Chaitanya Sagar
Chaitanya Sagar is the CEO and one of the co-founders of p2w2. He is a Chartered Accountant by qualification, and has finished his MBA from ISB, one of India’s best B-schools. Mr. Sagar is also a qualified Excel Consultant. Check out Mr.Sagar's profile on http://www.p2w2.com/chaitanya_sagar/index.php

Source: http://www.prlog.org/10579857-referral-networking-the-best-bet-for-small-businesses.html