Like a lot of business people who knew they had to “get on Facebook,” Don Campbell started out two years ago by creating a personal profile.
Later, he realized it was a better fit for his business, Expand2Web.com, to have its own Facebook Fan Page. He created it himself, hoping to have unique content and added interactivity. But his business, creating WordPress websites and templates for small business, kept him busy and he never got much further than a basic fan page.
Then a colleague from the search marketing firm BlitzLocal offered to help him build out a fully featured, interactive fan page. The company’s developers built some pages and introduced him to some Facebook Apps and FBML, Facebook Markup Language, which allows page owners to customize and “brand” their Fan Page tabs to be consistent with their websites.
Even though it’s still quite new, the improved Fan Page has allowed Campbell to connect with fans, friends and potential customers, in ways different than through other social media.
“I've found the interactivity is much richer here than Twitter, or even my blog in some cases, because people can add photos, movies and other types of content. It’s a much more vibrant discussion,” Campbell says.
Campbell writes about his experiences here:
http://www.expand2web.com/blog/bringing-expand2web-facebook/
Source: http://www.prlog.org/10573213-facebook-fan-page-pays-dividends-for-small-business-web-entrepreneur.html
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