Loyalty 360 Announces Strategic Relationship with Motorola

Loyalty 360 - The Loyalty Marketer’s Association, today announced Motorola as the newest member to its association. This new relationship will allow Motorola and Loyalty 360 to collaboratively engage on loyalty market opportunities, share best practices in the loyalty marketing space and deliver best-in-class solutions to the retail industry

Motorola’s recently announced Mobile Loyalty Solution is the retail industry’s most comprehensive managed service that enables retailers to foster a more personal relationship with their customers and digitize store-branded membership cards on customers’ mobile phones. This new offering is compatible with the majority of mobile phones in the U.S. market today and provides customers with a more convenient shopping experience, including access to the best offers and discounts on products that interest them.

“As a customer focused think-tank and clearinghouse of new technologies, best practices and cutting-edge loyalty marketing ideas, joining Loyalty 360 offers Motorola more opportunities to interact and engage with retailers to hear first-hand what they need and want to deliver relevant, value-add solutions,” said Dana Warszona, global lead for the m-commerce portfolio within Motorola’s Enterprise Mobility Solutions division.

“Motorola’s market-driven approach to developing its loyalty, in-store and mobile marketing platforms is completely in sync with the customer-focused vision upon which Loyalty 360 was created,” says Mark Johnson, CEO of Loyalty 360. “Their customers demanded mobile, flexible customer service options and Motorola responded with solutions that will enhance satisfaction, engender customer loyalty, and drive sustainable results.”

Source: http://www.prlog.org/10536436-loyalty-360-announces-strategic-relationship-with-motorola.html