Hong Kong – Langham Hotels International has forged a partnership with EarthCheck; the world\'s largest certifier of sustainable travel and tourism operators. The deal will result in all Langham and Eaton properties upgrading to EarthCheck so that they align with international standards of best practice.
The companies are no strangers to one another as The Langham, Auckland first certified using EarthCheck science, back in February 2008. Since then, it has held the prestigious EarthCheck Silver Certification for two years running, while Eaton Hotel Kong Hong and Langham Place Mongkok, Hong Kong are pending Silver Certification Audits later this month.
Langham recently decided that all its properties will now benchmark with EarthCheck and aim for a minimum certification level of Silver. This is in direct response to the need to address major environmental challenges such as climate change, waste reduction and non-renewable resource management.
“Environmental advocates and stakeholders are calling on companies to demonstrate the role they must play in climate change mitigation and policy development,” explains John Dick, Vice President – Eaton Hotels International and the group environmental champion for both Langham and Eaton hotels. “This is reflected in the number of companies that are reporting on their policies and engagement efforts in response to new regulations including the Green House Gas (GHG) Protocols.”
The EarthCheck Approach
EarthCheck’s science-based approach is considered at the forefront of sustainability management systems. It should be, when you consider it was developed by the world’s largest not-for-profit research centre into sustainable tourism – the Australian Government-funded Sustainable Tourism Cooperative Research Centre.
The Program also leverages some $260 million worth of academic research and contains more than a decade of industry benchmarking data. More than a thousand operators already use EarthCheck, and which provides them with a framework to increase operational efficiencies, maximise the benefit of Corporate Social Responsibility (CSR) initiatives, and minimise environmental impacts.
There’s a growing awareness within the travel and tourism industry that for a certification scheme to actually mean anything, it must:
• Include standardised scientific reporting that is consistent and comparable across country and sector;
• Minimise financial and reporting burdens by using one centralised ICT reporting platform;
• Harmonise information collection to a common metric; and
• Create baselines of ‘high environmental integrity’ to enable responsible forward planning.
The EarthCheck scientific benchmarking system and certification programs are based on all of these requirements and this ensures Langham and Eaton properties will remain at the forefront of sustainability.
For Langham, brand recognition and credibility in market are also important.
“As the sustainability movement has evolved, so have the number of misleading environmental claims and operators who are misusing industry-developed labels to influence consumer behaviour,” states John Dick. “Schemes that can be accused of this include those with no common benchmarking criteria, no year-on-year performance expectations, no scientific reporting or international standards, and no 3rd party verification.”
Langham Hotels Across the Globe Align with EarthCheck
Langham’s alignment with EarthCheck provides the company with a means to reduce operational overheads without compromising the guest experience. Where some “green” labels espouse the marketing benefits of displaying yet another badge, EarthCheck remains focussed on quantitative reporting and risk evaluation, whilst identifying areas for operational savings.
The global luxury hospitality group has arguably become one of the best examples of how sustainability policies can be practically and consistently applied across a multi-national business. Typical savings are in the region of 25 per cent, with levels of savings varying between each property according to its operational footprint.
Langham has opted for a companywide strategy to ensure a consistent approach is applied across the group and help them identify key milestones. To date, some of their best practice ratings include; The Langham, Melbourne who benchmarked 56.1% better than Best Practice Level for Potable Water Consumption; The Langham, Auckland who came in 33.8% better than the Best Practice Level for Potable Water Consumption and 22.2% better than the Baseline level for Waste Sent to Landfill.
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